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Farley Farm Supply was established in
1977 by Lawrence and Bernice Farley. The business was
purchased from Boss and Marie Johnson, who had operated it for over
20 years. It was primarily a peanut buying point, which sold
peanut seed, dry fertilizer, and chemicals.
The
Farleys wanted a full service farm supply, including feed, all types
of field and garden seed, vet supplies, lawn and garden supplies,
and custom application of fertilizer.
Sons Danny and Jim Farley joined the
business in 1977. Danny is currently the pastor of Shady Acres
Baptist Church in Houston. Lawrence and Bernice are retired.
Jim has been the owner of Farley Farm Supply since 1989.
A dry fertilizer blend facility was
added in the late 1980’s. Liquid fertilizer was offered in
1992.
Equipment has changed drastically
since the inception of the business. Nobody knew what GPS was
in 1977. Foam markers were not even available on custom
application equipment. It is much easier to do a good job of
spreading fertilizer today, than it was when the business opened.
It goes without saying that equipment costs, and all other costs
have increased dramatically over the years.
The
goals have not changed. Honesty and integrity are first and
foremost. Service that keeps the interest of the customer at
heart is extremely important. Dedicated employees, who share
the goals of the Farlelys, are critical for any success the business
has enjoyed. An adequate inventory of products that fits the
customer’s needs is essential.
In a seasonal business, it is also
important to make a lot of things happen in a short period of time,
in the spring. None of these goals mean anything unless a
repeat customer is making money to keep purchasing goods and
services.
Peanuts were the primary crop for this
business and the service area until the early 1990’s. Beef and
dairy cattle, pecans, and Bermuda grass for hay and grazing, have,
by in large, replaced the peanuts today.
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